Terms of Service

Last updated: 12 June 2026

These Terms of Service ("Terms") govern your access to and use of Desaign's website, applications, and AI-powered packshot and Showroom services (together, the "Service"), operated by Desaign ("Desaign", "we", "us", or "our"), a business operating from Denmark. By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Eligibility and accounts

The Service is intended for business and professional use. You must be at least 18 years old and have the authority to enter into these Terms on behalf of yourself or the company you represent. You are responsible for:

• Providing accurate account information and keeping it up to date;
• Maintaining the confidentiality of your login credentials;
• All activity that occurs under your account.

You must notify us promptly at privacy@shotform.com if you become aware of any unauthorised use of your account.

2. The Service

Desaign provides tools to generate AI-assisted product packshots, try-on visuals, and "Showroom" pages that let you present garments to buyers via a shareable link. Features, pricing plans, and credit allowances may change over time, and we may add, modify, or remove features at our discretion. We will make reasonable efforts to notify you of material changes that affect your use of paid features.

3. Subscriptions, credits, and billing

• Certain features require a paid subscription plan and/or consumption of "credits", as described on our pricing page at the time of purchase;
• Payments are processed securely by Stripe. By subscribing, you authorise us (via Stripe) to charge your chosen payment method on a recurring basis according to your selected plan;
• Credits are allocated and/or refreshed according to your plan and are non-transferable between accounts;
• You may cancel your subscription at any time via the billing portal; cancellation takes effect at the end of the current billing period, and you will retain access to paid features until then;
• Except where required by law, fees already paid are non-refundable, including for unused credits. Refunds may be granted at our discretion on a case-by-case basis (e.g. for billing errors or technical failures attributable to us);
• We may change pricing for future billing periods with reasonable advance notice.

4. Your content and ownership

4.1 Content you provide

You retain all ownership rights in the garment photos, sketches, brand assets, and other materials you upload to the Service ("Input Content"). By uploading Input Content, you grant Desaign a worldwide, non-exclusive, royalty-free licence to host, copy, process, and transmit that content solely as necessary to operate the Service for you — including sending it to the third-party AI providers described in our Privacy Policy to generate your requested output.

4.2 AI-generated output

Images and content generated by the Service based on your Input Content ("Output Content") are made available to you for your business use, including commercial use such as e-commerce listings, lookbooks, and buyer-facing Showrooms, subject to your compliance with these Terms and to any usage restrictions imposed by our underlying AI providers that are necessary for legal compliance. As between you and Desaign, we do not claim ownership of your Output Content. However, because AI-generated images may resemble outputs generated for other users from similar inputs, we do not guarantee exclusivity of any Output Content.

4.3 Your responsibility for rights and accuracy

You are solely responsible for ensuring that:

• You own or have the necessary rights, licences, and permissions to upload and process the Input Content (including any photos of models, designs, logos, or trademarks);
• Your use of Output Content does not infringe the intellectual property, privacy, or other rights of any third party;
• Generated packshots, colours, and product details are reviewed and verified for accuracy before being relied upon for manufacturing, sales, buyer approvals, or other business decisions. AI-generated images are a visualisation aid and may not perfectly reproduce colours, materials, proportions, or details of a physical garment.

5. Acceptable use

You agree not to use the Service to:

• Upload or generate content that is illegal, infringing, defamatory, obscene, or that violates the rights (including intellectual property and privacy rights) of any third party;
• Upload images of real individuals without their consent, or generate sexually explicit, abusive, or otherwise harmful imagery of any person;
• Attempt to reverse-engineer, scrape, or interfere with the Service or its underlying AI models;
• Use the Service to build a competing product or to resell access to the Service without our written consent;
• Circumvent credit limits, security measures, or access controls;
• Use the Service in violation of any applicable law or regulation.

We reserve the right to suspend or terminate accounts that violate this section, and to remove content that we reasonably believe breaches these Terms.

6. Showrooms and shared links

The Showroom feature allows you to publish a collection of garments to a link that can be shared with buyers. You are responsible for the content of any Showroom you publish and for any access controls (such as passwords or expiry dates) you choose to apply. Anyone with access to a Showroom link may view its content; treat Showroom links accordingly. We log basic, anonymous engagement analytics (views, downloads, and download requests) for your Showrooms as described in our Privacy Policy.

7. Intellectual property of the Service

The Service itself — including its software, design, branding, "Desaign" name and logo, and underlying technology — is owned by Desaign and protected by intellectual property laws. Except for the limited rights expressly granted to you to use the Service, no rights are transferred to you. You may not copy, modify, or create derivative works of the Service itself.

8. Third-party services

The Service relies on third-party providers (including OpenAI, Replicate, fal.ai, Google models accessed via fal.ai, and Stripe) to deliver core functionality. Your use of the Service is also subject to the applicable terms of these providers where relevant. We are not responsible for outages, errors, or changes in these third-party services that affect the availability or quality of the Service, though we will make reasonable efforts to maintain service quality and find alternatives where needed.

9. Disclaimers

THE SERVICE AND ALL OUTPUT CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT AI-GENERATED OUTPUT WILL MEET YOUR REQUIREMENTS, BE FREE OF VISUAL ARTEFACTS, OR EXACTLY MATCH A PHYSICAL GARMENT, COLOUR, OR MATERIAL. NOTHING IN THESE TERMS EXCLUDES OR LIMITS ANY LIABILITY THAT CANNOT LAWFULLY BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW, INCLUDING DANISH CONSUMER PROTECTION LAW WHERE APPLICABLE.

10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DESAIGN AND ITS OWNERS, EMPLOYEES, AND SUPPLIERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. DESAIGN'S TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO DESAIGN IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

11. Indemnification

You agree to indemnify and hold harmless Desaign and its owners, employees, and suppliers from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from: (a) your Input Content or use of Output Content; (b) your violation of these Terms; or (c) your violation of any rights of a third party, including intellectual property or privacy rights.

12. Termination

You may stop using the Service and close your account at any time. We may suspend or terminate your access to the Service, with or without notice, if we reasonably believe you have violated these Terms, to protect the Service or other users, or as required by law. Upon termination, your right to use the Service ceases immediately; provisions of these Terms that by their nature should survive (including Sections 4, 7, 9, 10, 11, and 13) will continue to apply.

13. Governing law and disputes

These Terms are governed by the laws of Denmark, without regard to its conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the Danish courts, save that, where you are a consumer resident in the EU, you may also bring proceedings in the courts of your country of residence as required by applicable consumer protection law. Nothing in this section limits any non-waivable statutory rights you may have as a consumer under the law of your country of residence.

14. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or through a notice on the Service before the changes take effect. Continued use of the Service after changes become effective constitutes acceptance of the revised Terms.

15. Contact us

If you have any questions about these Terms, please contact us at privacy@shotform.com.